I need to easily understand the cross-funnel conversion and impact of not just campaigns, but Ad groups and Ads too. This is a big ask from my CMO.
Head, Demand Generation
Most attribution solutions have the problem of death by combinations. What I'm looking for is something that helps me take decisions quickly on what's working and what's not.
VP, Marketing
We are trying to figure out the right nurturing tactics for leads based on what we have seen work earlier, e.g., before conversion are they scheduling a meeting, raising their hand, are they signing up for a trial, etc.
VP, Demand Generation
What are the most effective touch/campaign sequences Lead > MQL conversion vs. MQL > SAL? Our attribution does not give us that insight. It is limited to revenue and pipeline reporting.
Head, Demand Generation
We are struggling with accurate attribution of qualified leads and opportunities from what marketing initiatives, accurate prospect journeys and most impactful touches for conversion.
Head, Demand Generation
We need real-time insights on what to double down on.
Head of Marketing Ops
Make better strategic decisions about your marketing
Attribute the impact of every action on conversions, pipeline, and revenue
Quantify marketing contribution across the full funnel
Optimize allocation of marketing spend and budget
Maximize pipeline and revenue ROI of campaigns
Scale initiatives delivering a return and pivot under-performing efforts
Improve lead nurturing and lead-to-opportunity conversion rate
Reduce pain of calculating and aggregating data for campaign reporting
What are the best performing marketing campaigns, and how are they trending quarter over quarter? Which A/B tests are actually accelerating opportunities?
Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team.
Read Customer Story →
Download this solution brief to see how RevSure enables marketing teams to:
Gain true full-funnel attribution
Identify the highest-converting channels and campaigns
Understand successful buyer paths
…and more
RevSure uses the Markov chain model to predict the probability of a sequence of events based on the most recent event. This powerful attribution model learns from sales and marketing data to generate the most accurate, probabilistic analysis of touchpoints and conversion paths.
