B2B SaaS companies are struggling with meeting revenue targets. Companies are missing pipeline generation targets across sales & marketing. Pipeline health needs to be on every revenue leader’s and Board’s agenda. Sales Pipeline Readiness is the missing link in driving predictable revenue growth.
Most sales forecasting starts once the deal is logged in the CRM. However, it's like attempting to win a battle once the enemy has landed at your shores. There's enough objective data and science to prove why forecasting needs to start with the marketing funnel.
AI and ML significantly impact many industries, and B2B sales are no different. From conversation intelligence, pipeline closure, and predictions, AI and ML are poised to be one of the key technologies in this decade for every SaaS company out there to adopt.