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Revenue Creation

A collection of 5 posts
The Power of AI in Aligning Sales and Marketing Strategies
Artificial Intelligence

The Power of AI in Aligning Sales and Marketing Strategies

Modern-day-marketers and President’s Club sellers have realized– if they work together, goals are much more attainable.
Apr 20, 2023 2 min read
Survey Says? Marketing Priorities to Hit Revenue Targets
Pipeline Prioritization

Survey Says? Marketing Priorities to Hit Revenue Targets

With almost half of marketing teams having a KPI or goal for the year focused on revenue generation – it’s imperative that they measure pipeline performance and health.
Mar 30, 2023 3 min read
Why Pipeline and Revenue Creation is a Team Sport
Marketing Pipeline Prediction

Why Pipeline and Revenue Creation is a Team Sport

Who owns pipeline and revenue creation in an organization? Is it sales? Is it marketing? It’s been a long-standing debate, but in recent years, marketing has found itself more and more immersed in later stages of the funnel, with goals and compensation often tied to a pipeline or revenue
Mar 2, 2023 3 min read
Revenue Drivers - Which Team is Accountable for Hitting Targets?
Pipeline

Revenue Drivers - Which Team is Accountable for Hitting Targets?

Marketing and sales teams are responsible for new business revenue, which is probably why the two have a history of blaming each other for missed targets.
Feb 9, 2023 3 min read
Winning the Game, Doesn’t Mean Sticking to Strategy
Marketing Strategy

Winning the Game, Doesn’t Mean Sticking to Strategy

But how confident are you in the leads coming in– do you know which are likely to convert to pipeline, what about revenue?
Jan 20, 2023 4 min read
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