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pipeline forecasting

A collection of 2 posts

The [Pipeline Forecasting] Struggle is Real

Marketing Pipeline Forecasting

The [Pipeline Forecasting] Struggle is Real

The 2023 State of Pipeline Generation survey, which was conducted in partnership with Ascend2, aimed to investigate the present practices and difficulties encountered by marketing teams in the crucial task of pipeline generation. With insights gathered from more than 400 marketing professionals, the survey delved into various topics such as

You Have a Way to Forecast Sales, But Can You Accurately Project Pipeline?

Pipeline Readiness

You Have a Way to Forecast Sales, But Can You Accurately Project Pipeline?

While sales teams are often equipped with the data and tools to accurately forecast revenue, marketing teams tend to struggle when it comes to projecting pipeline.