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Middle of the Funnel

A collection of 1 post
Slowdown in the MoFU effects pipeline generation and revenue attainment
Demand Generation Featured

How Slowdown in Middle of the Funnel Affects Sales & Marketing

The MoFU aims to bridge the gap between ToFU and BoFU by ensuring that only serious leads are in conversation. MoFU shows them the value of your product and pushes them to BoFU, where the purchase happens. Any slowdown in MoFU is bound to slow down the entire pipeline movement to revenue attainment.
Dec 20, 2022 7 min read
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