Marketing Strategy - RevSure

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Marketing Strategy

A collection of 4 posts

Digging Deeper into Marketing Trends and Priorities

State of Pipeline Generation

Digging Deeper into Marketing Trends and Priorities

We sat down to discuss the findings from our State of Pipeline Generation report, sharing a few findings and experiences on what is contributing to these marketing trends.

The [Pipeline Forecasting] Struggle is Real

Marketing Pipeline Forecasting

The [Pipeline Forecasting] Struggle is Real

The 2023 State of Pipeline Generation survey, which was conducted in partnership with Ascend2, aimed to investigate the present practices and difficulties encountered by marketing teams in the crucial task of pipeline generation. With insights gathered from more than 400 marketing professionals, the survey delved into various topics such as

What Did the State of Pipeline Generation Survey Reveal?

marketing forecasting

What Did the State of Pipeline Generation Survey Reveal?

Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance. With the increasing importance of digital marketing channels and the availability of sophisticated analytics tools, marketing teams are now expected to contribute to the entire sales process, with the ultimate goal of

Winning the Game, Doesn’t Mean Sticking to Strategy

Marketing Strategy

Winning the Game, Doesn’t Mean Sticking to Strategy

But how confident are you in the leads coming in– do you know which are likely to convert to pipeline, what about revenue?