Marketing Pipeline Forecasting - RevSure

Sign in Subscribe

Marketing Pipeline Forecasting

A collection of 3 posts

The [Pipeline Forecasting] Struggle is Real

Marketing Pipeline Forecasting

The [Pipeline Forecasting] Struggle is Real

The 2023 State of Pipeline Generation survey, which was conducted in partnership with Ascend2, aimed to investigate the present practices and difficulties encountered by marketing teams in the crucial task of pipeline generation. With insights gathered from more than 400 marketing professionals, the survey delved into various topics such as

What Did the State of Pipeline Generation Survey Reveal?

marketing forecasting

What Did the State of Pipeline Generation Survey Reveal?

Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance. With the increasing importance of digital marketing channels and the availability of sophisticated analytics tools, marketing teams are now expected to contribute to the entire sales process, with the ultimate goal of

Why Pipeline and Revenue Creation is a Team Sport

Marketing Pipeline Prediction

Why Pipeline and Revenue Creation is a Team Sport

Who owns pipeline and revenue creation in an organization? Is it sales? Is it marketing? It’s been a long-standing debate, but in recent years, marketing has found itself more and more immersed in later stages of the funnel, with goals and compensation often tied to a pipeline or revenue