marketing forecasting - RevSure

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marketing forecasting

A collection of 2 posts

What Did the State of Pipeline Generation Survey Reveal?

marketing forecasting

What Did the State of Pipeline Generation Survey Reveal?

Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance. With the increasing importance of digital marketing channels and the availability of sophisticated analytics tools, marketing teams are now expected to contribute to the entire sales process, with the ultimate goal of

You Have a Way to Forecast Sales, But Can You Accurately Project Pipeline?

Pipeline Readiness

You Have a Way to Forecast Sales, But Can You Accurately Project Pipeline?

While sales teams are often equipped with the data and tools to accurately forecast revenue, marketing teams tend to struggle when it comes to projecting pipeline.