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Forecasting

A collection of 2 posts
How to Measure the Effectiveness of Your Demand Generation Efforts
Demand Generation

How to Measure the Effectiveness of Your Demand Generation Efforts

From lead and pipeline generation to bookings and revenue, we all strive to create effective programs that will reach our team and company goals.
Jan 27, 2023 3 min read
The Bottom-up approach to Sales Forecasting starts with the Marketing Funnel
Pipeline Featured

The Bottom-up approach to Sales Forecasting starts with the Marketing Funnel

Most sales forecasting starts once the deal is logged in the CRM. However, it's like attempting to win a battle once the enemy has landed at your shores. There's enough objective data and science to prove why forecasting needs to start with the marketing funnel.
Jul 14, 2022 5 min read
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