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Demand Generation

A collection of 7 posts

How to Maximize Revenue From Your B2B Leads

Demand Generation

How to Maximize Revenue From Your B2B Leads

It’s better to have 10 good leads that are likely to convert, rather than 100 leads of average quality. Here are a few areas to consider when determining how to prioritize your leads.

How to Measure the Effectiveness of Your Demand Generation Efforts

Demand Generation

How to Measure the Effectiveness of Your Demand Generation Efforts

From lead and pipeline generation to bookings and revenue, we all strive to create effective programs that will reach our team and company goals.

Real-time Campaign Analytics is an integral part of the Demand Generation arsenal

Demand Generation

Real-time Campaign Analytics Is a Game-Changer for Demand Generation

Demand Gen teams find themselves sitting on a ton of campaign data. It is natural evolution they are armed with real-time campaign analytics to act.

Slowdown in the MoFU effects pipeline generation and revenue attainment

Demand Generation Featured

How Slowdown in Middle of the Funnel Affects Sales & Marketing

The MoFU aims to bridge the gap between ToFU and BoFU by ensuring that only serious leads are in conversation. MoFU shows them the value of your product and pushes them to BoFU, where the purchase happens. Any slowdown in MoFU is bound to slow down the entire pipeline movement to revenue attainment.

The Cost of Opacity in Lead to Stage 1 Pipeline is a Revenue Killer

Marketing Featured

The Cost of Opacity in Lead to Stage 1 Pipeline is a Revenue Killer

Not knowing what’s converting in your lead funnel to stage 1 of the pipeline is the beginning of revenue shrink. This opacity leads to poor decision-making at the highest levels of GTM leadership. Hence the need for real-time and contextual data insights for strategic planning.

Pipeline Health: Well-known, Misunderstood & Wrongly Measured

Pipeline Featured

Pipeline Health: Well-known, Misunderstood & Wrongly Measured

There’s so much content on Pipeline Health and hardly any actionable takeaways on “what do I need do to improve the pipe” - what metrics, how to dissect, how to visualize it to the leadership and the board and help their decision making. This blog will answer it all - in words and charts.

Marketing Channels to Activities to Closed Won Revenue

Marketing Featured

Predictability in B2B SaaS Marketing: From DemandGen to Pipeline & Revenue

It's 2022 and marketeers have still not been fully empowered to measure their DemandGen efforts across the funnel - a development that has a significant effect on pipeline generation and revenue attainment. Many thoughts and a few ideas in this blog on how to go about this peculiar situation.