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Buyer's Journey

A collection of 2 posts
How to Measure the Effectiveness of Your Demand Generation Efforts
Demand Generation

How to Measure the Effectiveness of Your Demand Generation Efforts

From lead and pipeline generation to bookings and revenue, we all strive to create effective programs that will reach our team and company goals.
Jan 27, 2023 3 min read
Slowdown in the MoFU effects pipeline generation and revenue attainment
Demand Generation Featured

How Slowdown in Middle of the Funnel Affects Sales & Marketing

The MoFU aims to bridge the gap between ToFU and BoFU by ensuring that only serious leads are in conversation. MoFU shows them the value of your product and pushes them to BoFU, where the purchase happens. Any slowdown in MoFU is bound to slow down the entire pipeline movement to revenue attainment.
Dec 20, 2022 7 min read
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