The SaaS industry is heading into a challenging environment. The role of RevOps leaders and teams becomes even more critical in a slowing market. The RevOps model done with urgency can rescue such a situation and beyond. Don't let this crisis go to waste. Lean in.
The RevOps model has allowed B2B SaaS companies to drive the mandate of full-funnel accountability. However, many questions that RevOps teams ask remain unanswered. It can greatly benefit from an observability layer to enable end-to-end visibility, insights, and collaboration.
Driving predictable revenue growth requires shifting the focus from the Sales Pipeline to the Entire Revenue Funnel. The revenue journey of B2B SaaS starts much before the sales pipeline. Don’t be stuck just scraping the bottom of the funnel.