RevSure Team - RevSure

Breaking Silos, Boosting Performance: The Benefits of Marketing-FP&A Collaboration

The difference between a good marketing leader and an effective one is their ability to collaborate with other departments to meet the goals of an organization. There are several key benefits that alignment between marketing and FP&A bring to an organization.

cohort intelligence

Unlocking the Power of Cohort Reporting: Data-Driven Insights to Convert Leads into Customers

Cohort reporting enables marketers to group leads based on shared characteristics, behaviors, or preferences.

marketing attribution

The Limits of Marketing Attribution

Only 31% of marketers say they can measure ROI accurately using multi-touch attribution, why is it falling short?

Pipeline Generation

Why Analyzing Your Pipeline Generation Health is Critical for Business Growth

Understanding how to apply the pipeline generation health framework– so that we can understand where our “health” is now and how to improve it.

Pipeline Generation

The Anatomy of a Pipeline Generation Health Framework

Introducing the Health Framework for Pipeline Generation, a framework for evaluating the holistic view of the buyer journey, through conversion to close.

Artificial Intelligence

The Power of AI in Aligning Sales and Marketing Strategies

Modern-day-marketers and President’s Club sellers have realized– if they work together, goals are much more attainable.

Lead Scoring

Is there a better way? Let’s talk lead scoring.

It’s time to stop accepting lackluster results and find a better way to score leads and qualify them for sales teams!

State of Pipeline Generation

Digging Deeper into Marketing Trends and Priorities

We sat down to discuss the findings from our State of Pipeline Generation report, sharing a few findings and experiences on what is contributing to these marketing trends.

Pipeline Prioritization

Survey Says? Marketing Priorities to Hit Revenue Targets

With almost half of marketing teams having a KPI or goal for the year focused on revenue generation – it’s imperative that they measure pipeline performance and health.

Adobe Marketo Engage

Early Insights, Better Results - Why We Partnered with Adobe Marketo Engage

The power of Marketo with the insights from RevSure provides valuable insights into pipeline and funnel conversions at channel and source levels.

Marketing Pipeline Forecasting

The [Pipeline Forecasting] Struggle is Real

The 2023 State of Pipeline Generation survey, which was conducted in partnership with Ascend2, aimed to investigate the present practices and difficulties encountered by marketing teams in the crucial task of pipeline generation. With insights gathered from more than 400 marketing professionals, the survey delved into various topics such as

marketing forecasting

What Did the State of Pipeline Generation Survey Reveal?

Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance. With the increasing importance of digital marketing channels and the availability of sophisticated analytics tools, marketing teams are now expected to contribute to the entire sales process, with the ultimate goal of

Marketing Pipeline Prediction

Why Pipeline and Revenue Creation is a Team Sport

Who owns pipeline and revenue creation in an organization? Is it sales? Is it marketing? It’s been a long-standing debate, but in recent years, marketing has found itself more and more immersed in later stages of the funnel, with goals and compensation often tied to a pipeline or revenue

Pipeline Readiness

You Have a Way to Forecast Sales, But Can You Accurately Project Pipeline?

While sales teams are often equipped with the data and tools to accurately forecast revenue, marketing teams tend to struggle when it comes to projecting pipeline.

sales intelligence

RevSure & Apollo: Better Data, Leads to Better Decisions

Data enrichment is commonly used to fill in gaps in prospect data, so that marketing and sales teams can understand if you may be a qualified prospect for the company– and then follow-up appropriately.

Pipeline

Revenue Drivers - Which Team is Accountable for Hitting Targets?

Marketing and sales teams are responsible for new business revenue, which is probably why the two have a history of blaming each other for missed targets.

Demand Generation

How to Maximize Revenue From Your B2B Leads

It’s better to have 10 good leads that are likely to convert, rather than 100 leads of average quality. Here are a few areas to consider when determining how to prioritize your leads.

Demand Generation

How to Measure the Effectiveness of Your Demand Generation Efforts

From lead and pipeline generation to bookings and revenue, we all strive to create effective programs that will reach our team and company goals.

Marketing Strategy

Winning the Game, Doesn’t Mean Sticking to Strategy

But how confident are you in the leads coming in– do you know which are likely to convert to pipeline, what about revenue?