Sales pipelines are the lifeline of any B2B company. Yet in the revenue intelligence landscape, there is no dedicated focus on pipeline generation. Sales Pipeline Readiness AI solutions fill this gap by providing predictive intelligence to accelerate pipeline quantity & quality.
Deepinder Singh Dhingra
B2B SaaS companies are struggling with meeting revenue targets. Companies are missing pipeline generation targets across sales & marketing. Pipeline health needs to be on every revenue leader’s and Board’s agenda. Sales Pipeline Readiness is the missing link in driving predictable revenue growth.
B2B Revenue generation is a function of Pipeline Generation & Pipeline Conversion into Revenue. While there has been a focus on Sales Forecasting & Pipeline Conversion, Pipeline Generation has not received much attention. Pipeline Generation is the missing link in driving predictable revenue growth
The SaaS industry is heading into a challenging environment. The role of RevOps leaders and teams becomes even more critical in a slowing market. The RevOps model done with urgency can rescue such a situation and beyond. Don't let this crisis go to waste. Lean in.
The RevOps model has allowed B2B SaaS companies to drive the mandate of full-funnel accountability. However, many questions that RevOps teams ask remain unanswered. It can greatly benefit from an observability layer to enable end-to-end visibility, insights, and collaboration.